The date discount, which allows customers to reduce the price of goods with a short date themselves, is now available in 85 Swedish grocery stores, and is being tested by chains in Denmark, Finland and Belgium. Due to the high demand, we have now decided to proceed with an EP application for the concept for the whole of Europe.
"We try to keep up with the demand," says Adam Vikström, CEO of Deligate. - "There's a lot of interest in this technology and it's the retailer-owned stores that have been quickest on the ball.
The number of consumers using the technology is growing steadily every month, with the most successful stores seeing around 500 instances per month.
We have worked in several ways to inform customers about how the technology works and are now intensifying this work, for example with a new series of commercials on Facebook, Instagram and Tiktok. In stores, we are working to educate consumers about the types of goods that are often reduced in price or lost, and which they should look for.
- The vision is that in three to five years, this will be standard in all grocery stores, just as obvious as a deposit station is today," says Adam Vikström.
